Program Associate

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About NudgED / Top Parent

NudgED is an early learning nonprofit supporting families in underserved communities with simple, engaging tools to strengthen children’s foundational learning at home. With over a million downloads, our flagship program Top Parent, is one of India’s leading platforms for early learning at scale. We are now expanding our presence on the ground through community engagement and strong partnerships with grassroots organizations and governments.

This role will help bridge digital innovation with on-ground impact, ensuring every child has the right start.

Role Summary

We are seeking a dynamic and empathetic Program Associate to drive both community engagement and partnerships. You will be the key bridge between the NudgED/Top Parent core team, our grassroots partners, and the communities we serve—supporting implementation, ensuring feedback loops, and strengthening both digital and on-ground strategies.

Key Responsibilities

Community Engagement & Representation

- Act as Top Parent’s ambassador in communities, schools, and local forums.

- Build and nurture relationships with parents, facilitators, local leaders, and school staff.

- Represent NudgED/Top Parent at events, community forums, and stakeholder meetings.

- Design and implement parent learning clubs, onboarding sessions, and community activations.

Digital Engagement & Communication

- Manage WhatsApp-based engagement (groups, nudges, contests, campaigns).

- Develop nudges in Indian languages (text/voice) to boost adoption, retention, and usage.

- Track engagement metrics, user behavior, and share insights for product/retention strategies.

Partnership & Program Implementation

- Coordinate with grassroots partners for seamless program rollout.

- Support partner onboarding, logistics, and capacity-building needs.

- Conduct regular field visits to observe program delivery and interact with communities.

- Ensure documentation of partner performance, success stories, and areas of improvement.

Monitoring, Feedback & Reporting

- Create and maintain a strong data feedback loop—collecting field insights (stories, video, audio, testimonials) and reporting them to internal teams.

- Maintain accurate data on outreach, engagement, and partnerships.

- Share qualitative and quantitative insights proactively to strengthen program design.

Who You Are

- 2–4 years of experience in program implementation, community engagement, or partner management.

- Strong communication skills in Hindi and English; knowledge of regional languages a plus.

- Comfortable leading both grassroots mobilization and digital communication channels (especially WhatsApp).

- Proficiency with digital tools (smartphone apps, Google Sheets, basic reporting).

- Willingness to travel frequently across Delhi/NCR, Maharashtra, Chhattisgarh, and other locations.

- Deep commitment to education equity and parent empowerment, with curiosity to learn and improve systems from the ground up.

Why Join Us?

- Be part of a mission-driven, fast-growing team transforming early learning in India.

- Engage directly with communities and partners to see real-world impact.

- Work closely with leadership in a flexible, supportive, and innovation-driven culture.

- Help shape how partnerships and parent engagement for good are built at scale.

To Apply

Send your resume and a brief note on why you are excited about this role to Prachi@nudgED.org.in. Applications will be reviewed on a rolling basis.