PPC Executive(Meta & Google Ads)

You are being hired as a PPC Executive (Meta & Google Ads) at Webs Optimization Software Solution. Your main responsibility will be to plan, execute, and manage Google Ads campaigns including Search, Display, and YouTube. Additionally, you will be running and optimizing Meta Ads campaigns on Facebook and Instagram. It will be your duty to track, analyze, and continuously improve campaign performance, build high-performing audiences, set up conversion tracking, conduct A/B testing, monitor key performance metrics, collaborate with the design team, and stay updated with platform changes and competitor strategies. Qualifications required for this role include 13 years of hands-on experience with Meta and Google Ads campaigns, proficiency in Facebook Ads Manager and Google Ads Dashboard, familiarity with GA4, Google Tag Manager, and Meta Pixel, experience in creating and managing custom and lookalike audiences, success in lead generation campaigns, strong skills in Excel/Google Sheets for tracking and reporting, analytical mindset, problem-solving abilities, and excellent communication and time-management skills. About the company, Webs Optimization Software Solution provides Callyzer, a call monitoring and lead management software that helps businesses monitor their sales and marketing teams effectively. The company offers a positive atmosphere and culture, personal growth opportunities, job satisfaction, stability, health insurance, a paid leave policy, engagement activities, and flexible working hours.,