PPC Executive

Job Description: PPC Executive Position: PPC Specialist Experience: 0.5 to 2 Years Location: Mohali Employment Type: Full-Time Job Summary: We are looking for a motivated and detail-oriented PPC Specialist with 0.5 to 2 years of experience to join our digital marketing team. The ideal candidate will have a foundational understanding of pay-per-click advertising and will assist in managing and optimizing PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels. Key Responsibilities: Assist in the creation, management, and optimization of PPC campaigns across various platforms. Conduct keyword research and analysis to identify effective keywords for campaigns. Monitor and analyze campaign performance, making recommendations for improvements. Help in the creation of ad copy and landing pages to enhance campaign effectiveness. Manage daily budget allocations, bid strategies, and overall PPC campaign health. Collaborate with the digital marketing team to ensure PPC campaigns align with broader marketing goals. Keep up-to-date with the latest trends and best practices in PPC and digital marketing. Prepare reports on campaign performance, including key metrics like CTR, CPC, and conversion rates. Qualifications: 0.5 to 2 years of experience in PPC campaign management or a related digital marketing role. Basic knowledge of PPC platforms such as Google Ads and Bing Ads. Familiarity with analytics tools like Google Analytics is a plus. Strong analytical skills with the ability to interpret data and provide actionable insights. Good communication skills, both written and verbal. Ability to manage time effectively and handle multiple tasks simultaneously. A passion for digital marketing and a willingness to learn and grow in the field. Preferred Skills: Experience with social media advertising platforms such as Facebook Ads and LinkedIn Ads. Understanding of SEO principles and how they integrate with PPC. Certification in Google Ads or other relevant platforms is a plus. What We Offer: A collaborative and supportive work environment. Opportunities for professional development and growth. Exposure to a variety of industries and clients. Competitive salary and benefits package. How to Apply: If you are eager to kickstart your career in PPC and meet the above qualifications, please submit your resume and a brief cover letter to [email protected] . Please include "PPC Specialist Application" in the subject line. Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹25,000.00 per month Benefits: Provident Fund Schedule: Monday to Friday Rotational shift Application Question(s): Do you have experience managing Google Ads campaigns? How many years of experience do you have in Google Ads? Have you managed a Google Ads budget of more than ₹50,000/month? How many campaigns have you handled simultaneously in the past? Do you have experience with Google Ads conversion tracking setup? Have you used Google Tag Manager for tracking purposes? What is the maximum ROAS (Return on Ad Spend) you’ve achieved? Have you ever optimized campaigns to lower CPC and increase CTR? Do you have experience with A/B ad testing? How many keywords do you typically manage in a campaign? Education: Bachelor's (Required) Experience: Google Ads: 1 year (Preferred) Location: Mohali, Punjab (Required) Shift availability: Day Shift (Preferred) Night Shift (Preferred) Work Location: In person