POD Lead

5 - 10 years

6 - 9 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are currently looking for a POD Lead to join us. In this role, youll provide strategic direction and leadership within the digital group to build digital product offering and to deliver the most effective and innovative communications plans. As a recognized digital expert, youll also be responsible for all guiding the digital team and ensure smooth delivery of day-to-day digital operations on the accounts.
Skills and Experience
  • Understanding of new age digital ecosystem with focus on programmatic, data-based media approach, integrated digital management
  • Possess and demonstrate an excellent understanding of media fundamentals, including media math, target audience development, and communication goals
  • Demonstrate sharp strategic thinking and effective problem-solving skills
  • Ability to work within and effectively manage a team, decisively organizing multiple assignments for both self and team direct reports
  • Adherence to tight deadlines while delivering flawless work
  • Extremely business-minded and detail-oriented, with clear and proven organizational skills
  • Excellent verbal and written communication skills
  • Show ability in training and leadership capability
  • Appropriately and openly participate in team, agency, and industry initiatives
  • Demonstrate genuine curiosity and interest in our client & its business
  • Digitally savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint.
  • 17+ years of related media/communications planning experience, with focus on team leadership and management.
  • Post Graduate degree preferred; concentration in advertising, marketing, business administration, and/or communications preferred
3 best things about the job:
  1. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world
  2. Working within a proven, fast-growing Media specialists servicing some of the biggest brands in the region
  3. A revenue driving role with the market leader in a high growth sector of the marketing services industry
In this role, your goals will be:
In three months:
  • Formulate digital strategy for clientbusiness and ensure that recommendations and decisions are consistent with clientobjectives and strategies
  • Offer newer media options, and build a strong media product
  • Keep abreast of current events in target markets that impact clientbusiness
In six months:
  • Support training of digital staff and recommend actions to manage individual career paths
  • Train direct reports in media and marketing disciplines as well as in the specifics of the clientbusiness and industry.
In 12 months:
  • Oversee media financial management profitability of the Client account
What your day job looks like at WPP Media :
  • Formulate digital strategy for clientbusiness and ensure that recommendations and decisions are consistent with clientobjectives and strategies
  • Assume lead role in integration of clientmedia efforts and demonstrate full understanding of clientbusinesses as basis for all future work
  • Demonstrate understanding of 3rd party research methodology and how data can be used to shape client conversations
  • Actively promote WPP Mediaambition and values to all media partners by establishing strong relationships with key media owners
  • Investigate all new opportunities from a broad perspective to determine appropriateness and soundness of idea
  • Manage WPP Mediadigital planning and implementation resources and partner agencies, where applicable, to deliver quality and timely programs & buys
  • Continually seek innovative and breakthrough ideas, approaches and solutions
  • Keep up to date with emerging digital trading platforms, identifying those with

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