Performance Marketing Manager

As a Paid Marketing Manager, your primary responsibility will be to plan, execute, and optimize paid marketing campaigns across various digital channels including Google Ads and social media platforms. By developing and implementing effective bidding strategies, you will aim to optimize ad spend and increase ROI through both manual and automated techniques. Your role will also involve continuous monitoring, analysis, and optimization of campaigns to enhance performance, reduce costs, and ensure that targeted Key Performance Indicators (KPIs) are met. Utilizing Google Ads Analytics and other analytics platforms, you will manage and analyze PPC campaigns to drive performance and make data-driven decisions to adjust campaigns accordingly. Budgeting and estimation will be a crucial aspect of your job, requiring you to efficiently allocate campaign budgets across multiple channels while achieving optimal results. You will be responsible for using performance marketing strategies to drive sales growth and revenue, ensuring measurable and sustained progress in the company's marketing efforts. Working with key metrics such as CPM, CPR, CPL, and ROI, you will focus on analyzing campaign performance to optimize results. Data analysis will be a core component of your responsibilities, involving the use of tools like Excel and Google Sheets to analyze campaign data, generate insights, and identify areas for improvement. This is a full-time position with benefits including Provident Fund. The work schedule is during the day shift, and the role requires in-person work at the designated location.,