Performance Marketing Head

The Mission

Started in 2019, STAGE is Indias Premier Entertainment Platform for Regional Cultures. With 15mn+ downloads and 4Mn+ paying subscribers, we are the fastest-growing entertainment brand in Haryanvi, Rajasthani, and now Bhojpuri-speaking markets.

To power the next phase of our growth, we are looking for a Head of Digital Growth to own our entire customer acquisition engine. This is a pivotal leadership role where you will directly shape our success by leading performance marketing, ad creative, and organic growth.

Your Core Responsibilities

This role unifies three critical functions. You will:

1. Lead Customer Acquisition:

• Own the entire paid acquisition funnel (Meta, Google & other acquisition channels) across all three markets.
• Command a multi-crore budget to meet aggressive growth targets- on mandates & subscriptions - while maintaining strict CAC discipline.
• Lead and mentor a team of performance marketing leads, building a world-class execution engine.
• Own acquisition of quality audiences that engage & demonstrate high recurring subscriptions.

2. Scale Winning Creatives:

• Be the driving force behind our ad creative strategy, guiding our promo production teams.
• Foster a culture of rapid, data-informed experimentation with ad formats and messaging.
• Ensure a high-velocity pipeline of high-converting ad creatives that resonate with our dialect-speaking audiences. In short, own and optimize the ad production pipeline to get to winning creatives fast & in an efficient way.

3. Dominate Organic Growth:

• Build a sustainable, long-term growth engine beyond paid ads through SEO, ASO, and content-led strategies.
• Own our App Store, Play Store, and YouTube optimization to maximize high-intent, low-cost user acquisition.
• Turn cultural trends and search insights into powerful inbound marketing campaigns.

What You'll Bring to the Table

• A Seasoned Growth Leader:

  5-7 years in performance marketing and digital growth, with a proven track record of scaling consumer tech, content, or D2C brands.

• Performance Marketing Expert:

  Deep, hands-on expertise in managing large-scale, multi-crore Meta and Google ad campaigns with measurable results.

• Creative & Analytical Mind:

  A rare blend of creative intuition and a data-first approach. You leverage AI tools and a relentless creative testing framework to unlock new levels of performance and efficiency.

• Master of the Growth Stack:

  Fluency in Appsflyer, Metabase, GA4, Ads Manager, and other essential analytics and attribution tools.

• Inspirational People Manager:

  Proven ability to lead, mentor, and motivate high-performing teams.

• Cultural Curiosity:

  A genuine interest in regional India is a plus. Fluency in Haryanvi, Rajasthani, or Bhojpuri is desirable but not required.

Why STAGE?

• Shape Culture:

  We are building more than an OTT; we are preserving and celebrating Indias cultural identities through entertainment in regional context. Your work will have a real-world impact.

• Build a Legacy:

  This is a career-defining opportunity to build a dominant growth engine from the ground up and be a key leader in a category-creating company.

• Extreme Ownership:

  We believe in hiring the best and giving them the autonomy to succeed. You will own your function, end-to-end.

• Unmatched Growth:

  Get in on the ground floor of a high-growth startup and scale with us. We offer an unlimited leave policy because we trust you to deliver.

Ready to build the future of Indian entertainment?

hr@stage.in