Performance Marketing Executive

Company Description

NexGen Innovators is a full-service B2B and B2C IT company specializing in digital transformation suites for brands and creative professionals. We are dedicated to ensuring your brand stays ahead in the ever-evolving digital space. Our team innovates in areas such as redefining customer experience, demand generation, 360-degree digital transformation, web-design and digital space development, mobile app development, and augmented reality applications. We strive to provide connected and unique solutions to drive digital trends.

Role Description

This is a full-time on-site role for a Performance Marketing Executive located in Dwarka. The Performance Marketing Executive will be responsible for executing and optimizing digital marketing campaigns, managing ad accounts, analyzing campaign performance, and ensuring optimal ROI. Daily tasks include developing marketing strategies, conducting market research, collaborating with creative teams to design effective advertisements, and monitoring industry trends to adjust marketing activities accordingly.

Qualifications

• Experience in Digital Marketing, Campaign Management, and Performance Optimization
• Proficiency in Analytics, Market Research, and ROI Analysis
• Capabilities in Ad Account Management and Budget Allocation
• Strong skills in Digital Advertising Platforms such as Google Ads, Facebook Ads, etc.
• Excellent written and verbal communication skills
• Ability to work collaboratively with creative teams
• Bachelor's degree in Marketing, Business, or related field
• Experience in B2B/B2C marketing and IT industry is a plus