Performance Marketer

Job Title: Performance Marketing Executive

Location:

About the Role

Performance Marketing Expert

Key Responsibilities

• Plan, execute, and optimise performance marketing campaigns across

  Google Ads

  ,

  LinkedIn Ads

  ,

  Retargeting

  , and

  PPC

  to drive B2B lead generation.
• Develop and implement

  Account-Based Marketing (ABM)

  strategies for targeted campaigns.
• Manage end-to-end paid media campaigns with a focus on quality lead generation and conversion.
• Monitor and analyse campaign performance metrics to maximise

  ROI

  and

  lead flow

  .
• Collaborate with cross-functional teams including sales and product to align marketing efforts.

Required Skills & Expertise

• Hands-on experience in

  Google Ads

  (Search & Display),

  LinkedIn Ads

  , and retargeting strategies.
• Deep knowledge of

  SEO best practices

  , experience in strong keyword research, executing PPC campaigns.
• Proficiency in managing

  paid media

  ,

  ABM tools

  , and

  lead nurturing strategies

  .
• Strong

  analytical mindset

  with the ability to extract and interpret campaign data.
• Up-to-date with the latest trends in

  SEO

  ,

  performance marketing

  , and

  B2B lead generation

  .

Preferred Attributes

• Strategic thinker with a sharp execution focus and attention to KPIs.
• Excellent communication skills with the ability to present insights to senior stakeholders.
• Collaborative and self-driven – able to work independently as well as part of a team.
• Results-oriented with a passion for data-driven decision making.
• Creative problem solver who thrives in a fast-paced environment.

Must Have

• Experience working in

  B2B IT services/solutions marketing

  .
• A young, energetic mindset with the ability to adapt quickly.
• Ability to manage multiple campaigns simultaneously while staying aligned with strategic goals.
• Strong focus on

  meeting assigned KPIs with accountability.