Performance Marketer

About the Role

We are seeking a data-driven Performance Marketer with a minimum of 3 years of hands-on experience in managing and optimizing paid campaigns across multiple digital platforms. In this role, you will be responsible for driving user acquisition, lead generation, and revenue growth through targeted, performance-focused strategies.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube.
• Monitor campaign performance daily and generate actionable insights to ensure maximum ROI.
• Conduct A/B tests on creatives, audience segments, and landing pages to improve performance.
• Manage and allocate advertising budgets efficiently across channels to optimize CPL and CPA.
• Collaborate with the content and design teams to develop compelling ad creatives.
• Track and report on key KPIs, including CTR, CPC, CPA, ROAS, and conversion rates.
• Implement effective retargeting strategies to re-engage users and drive conversions.
• Stay up to date with digital advertising trends, platform algorithm changes, and best practices.

Key Requirements

• Minimum 3 years of experience in performance marketing, preferably in B2C/B2B digital environments.
• Proven track record in lead generation and customer acquisition through paid channels.
• Hands-on expertise with Google Ads, Facebook Business Manager, and Google Analytics.
• Familiarity with tools such as Google Tag Manager, SEMrush, or Screaming Frog.
• Strong analytical skills with proficiency in Excel or Google Sheets for campaign analysis.
• Basic understanding of conversion funnels and landing page optimization.
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams.

Nice to Have

• Experience with email marketing/automation platforms like Mailchimp, MoEngage, or HubSpot.
• Exposure to SEO, affiliate marketing, or influencer campaigns.
• Certifications in Google Ads, Meta Blueprint, or related platforms.