Performance Marketer

Location:

Employment Type:

Experience:

About Spinta Digital

branding, creativity, marketing, and technology

Performance Marketer

Role Overview

Performance Marketer

This role is highly analytical yet creative — the right candidate knows how to read data, translate it into actionable insights, and craft campaigns that not only perform but also tell a brand’s story.

Key Responsibilities

• Build, manage, and scale

  Meta (Facebook/Instagram) Ads

  and

  Google Ads

  campaigns for D2C brands.
• Develop full-funnel strategies (TOF, MOF, BOF) with

  retargeting, lookalikes, and audience

• segmentation

  .
• Create ad creatives and copy in collaboration with design and content teams.
• Monitor performance daily and optimize for ROAS, CAC, LTV, and AOV.
• Implement and interpret

  A/B tests

  across creatives, audiences, and landing pages.
• Track performance using GA4, Google Tag Manager, and attribution tools.
• Stay updated on

  platform trends, privacy updates, and algorithm changes

  .
• Provide strategic insights to complement Shopify CRO initiatives.
• Prepare reports with clear insights, learnings, and next-step recommendations.

Required Skills & Experience

• 4+ years hands-on managing

  Meta and Google Ads

  with significant monthly budgets.
• Proven track record in scaling

  D2C brands from scratch to high revenue

  .
• Strong grasp of

  eCommerce metrics

  (ROAS, MER, CAC, retention).
• Experience with GA4, GTM, Meta Pixel, Conversion APIs, and attribution tools
• Data-driven mindset with comfort in analytics and dashboards.
• Excellent copy instincts and ability to brief creatives for high-performing ads.
• Strong knowledge of

  trends in performance marketing

  (Reels ads, Advantage+ campaigns, Performance Max).

Preferred Qualifications

• Agency-side experience managing

  multiple D2C clients

  .
• Familiarity with

  email/whatsapp flows

  and their role in performance marketing.
• Understanding of CRO principles and how media interacts with on-site experience.
• Experience with scaling across geographies (India + international markets).

• Why Join Spinta Digital?

• Work on

  fast-growing D2C brands

  across diverse categories.
• Be the

  growth engine partner

  to our Shopify & CRO experts.
• Join a collaborative, innovation-first culture where performance is celebrated.
• Exposure to

  cutting-edge AI and marketing automation tools

  .