Performance Marketer

We’re looking for a dynamic and driven Performance Marketer to join our team and contribute to our online growth and brand visibility. Job Summary: As a Performance Marketer, you will be responsible for planning, executing, and optimizing ROI-driven digital campaigns. Your role is critical in driving user acquisition, lead generation, and revenue growth through paid channels such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, and others. Key Responsibilities: · Develop, manage, and optimize paid media campaigns across various platforms (Google, Meta, LinkedIn, etc.) · Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Suite, and others · Conduct A/B testing of ad creatives, landing pages, and targeting strategies · Collaborate with design and content teams to create compelling ad assets · Implement retargeting strategies to improve conversion rates · Optimize campaigns for cost-efficiency, CTR, and ROAS · Stay up to date with industry trends and platform updates · Provide regular performance insights and actionable recommendations Qualifications: · Bachelor’s degree in Marketing, Communications, or a related field · 2–3 years of hands-on experience in digital marketing · Strong understanding of digital tools (Google Ads, Meta Business Suite, Google Analytics, SEMrush, etc.) · Proven experience in SEO/SEM, email marketing, and social media management · Excellent written and verbal communication skills · Analytical mindset with the ability to interpret data and identify growth opportunities Job Types: Full-time, Permanent Benefits: Leave encashment Ability to commute/relocate: Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Preferred) Willingness to travel: 25% (Preferred) Work Location: In person