Performance Marketer

You are looking for a highly skilled Performance Marketer to take charge of managing and optimizing paid advertising campaigns across various platforms, with a special focus on Meta ad campaigns. Your role will include supporting social media growth strategies. Your responsibilities will involve managing Meta ad campaigns to drive traffic, conversions, and maximize ROI. You will use analytics tools to track performance metrics, report on campaign effectiveness, and generate actionable insights. Monitoring key performance indicators like ROAS, CAC, CPL, CVR, CPA will be crucial for continuously optimizing campaigns for better results. Collaboration with content and creative teams will be essential to develop data-backed, high-converting ad creatives. You will be expected to identify trends and insights to efficiently allocate budget and resources. Forecasting product demand based on marketing data, sales trends, and campaign performance will be part of your role. Collaborating with supply chain and inventory teams to assign stocks efficiently across platforms and ensure optimal sell-through will be necessary. Monitoring inventory levels and adjusting marketing strategies to support stock movement and avoid overstock or stockouts will also be on your agenda. Your insights and tactics will be crucial in reducing return rates and developing strategies to decrease the Cash on Delivery (COD) ratio while increasing the share of online/prepaid transactions. Staying up-to-date with the latest trends and best practices in e-commerce and digital marketing will be expected from you. Qualifications for this role include 3-4 years of hands-on experience in performance marketing, preferably in an e-commerce or D2C environment. Proven success in managing campaigns across Meta, Google Ads, etc. is crucial. Strong analytical capabilities and proficiency in tools such as Google Analytics, Meta Ads, Excel, and Looker Studio are required. You should be able to interpret data and make data-driven, creative, and budget decisions. Familiarity with A/B testing, landing page performance, and conversion funnel analysis is necessary. Strong communication skills and the ability to work cross-functionally in fast-paced environments are also important. This is a full-time position with a day shift schedule. The work location is in person. Application Question(s): Are you an immediate joinee ,