Performance Marketer

About the Role:

Performance Marketer with expertise in Meta Ads (Facebook & Instagram)

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns

  on Meta platforms (Facebook, Instagram) with a focus on lead generation, retargeting, and sales conversion.
• Develop

  campaign strategies

  aligned with brand goals, seasonality, product launches, and promotional calendars.
• Conduct

  audience research and segmentation

  to target potential customers based on behavior, interest, and demographic data.
• Create high-performing

  ad creatives and copy

  in collaboration with the content and design teams tailored for Meta placements.
• Monitor and analyze performance data daily; track KPIs such as CTR, ROAS, CPA, CPM, and CVR.
• Manage

  A/B testing

  for creatives, audiences, and bidding strategies to continually improve performance.
• Work closely with the e-commerce team to ensure landing pages and product feeds are optimized for conversion.
• Stay updated on platform changes, best practices, and new ad formats released by Meta.
• Generate regular performance reports and deliver actionable insights to stakeholders.

Requirements:

• 3-6 years

  of hands-on experience managing Meta Ads campaigns.
• Proven success in

  e-commerce or direct-to-consumer marketing

  , preferably in the

  furniture or home décor industry

  .
• Strong understanding of

  performance marketing metrics

  , attribution models, and customer journey mapping.
• Proficiency in using

  Meta Ads Manager

  , Meta Pixel, Events Manager, and Google Analytics.
• Experience with

  retargeting and lookalike audiences

  .
• Ability to work cross-functionally with creative, product, and data teams.
• Strong analytical skills with a test-and-learn mindset.
• Familiarity with

  Shopify, WooCommerce, or similar platforms

  is a plus.

Preferred Qualifications:

• Experience with other paid media channels (Google Ads, Pinterest) is a bonus.
• Knowledge of furniture-specific customer behavior and seasonal buying trends.
• Background in conversion rate optimization (CRO) and landing page optimization.