Posted:5 days ago| Platform: Shine logo

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Job Type

Full Time

Job Description

The Marketing Engineer role based in Hyderabad involves supporting marketing and sales functions by leveraging technical expertise, market research, product promotion, and customer engagement. The primary objective is to bridge the gap between engineering and marketing by effectively communicating the value of products to target industries. Responsibilities include promoting technical products and solutions to industrial clients through various channels, conducting market research to identify potential customers and competitors, assisting in developing marketing strategies and product positioning, preparing marketing collaterals such as technical presentations and brochures, participating in promotional activities like trade shows and webinars, generating qualified leads in collaboration with the sales team, managing CRM data, and collaborating with product and engineering teams. Key skills and competencies required for this role include a strong technical background with marketing acumen, excellent communication and presentation skills, the ability to understand customer needs and translate them into product benefits, proficiency in MS Office and CRM tools, analytical thinking, attention to detail, and a willingness to travel for customer meetings, events, and exhibitions. The ideal candidate should hold a B.E./B.Tech degree in Mechanical, Electrical, Electronics, Instrumentation, or related fields, along with at least 2 years of experience in industrial or technical marketing, preferably in manufacturing, automation, or engineering sectors.,

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