Marketing Content Manager

About us

Hookaba is a bold, wearable LED lifestyle brand that blends fashion and technology to help people express themselves with light. From LED backpacks to glow-up accessories, we design standout products for those who arent afraid to be seen. We&aposre a fast-growing startup redefining self-expression through innovation and style.

Role Overview

We are seeking a Content Marketing Manager

Key Responsibilities

Content Strategy & Planning

• Develop and execute a content calendar across social media, website, email, and PR.
• Shape Hookabas brand voice to resonate with Gen Z, Gen Alpha, and lifestyle audiences.

Content Creation & Management

• Oversee creation of high-quality content (videos, blogs, reels, campaigns, UGC, influencer collabs).
• Manage freelancers, creators, and agencies when needed.

Social Media & Community Building

• Drive engagement on Instagram, YouTube, LinkedIn, and emerging platforms.
• Build and nurture a community of fans, creators, and event partners.

Performance & Growth

• Optimize content for reach, engagement, and conversions.
• Track KPIs (engagement rate, traffic, leads, sales) and prepare monthly reports.

Cross-Functional Collaboration

• Work with design, sales, and product teams to launch new products with impactful campaigns.
• Coordinate with event/wedding planners and brand collaborators for content partnerships.

Requirements

• 36 years of experience in

  content marketing / social media / brand storytelling

  .
• Strong portfolio showcasing

  digital campaigns, short-form video, and youth-centric content

  .
• Understanding of

  Gen Z/Gen Alpha digital behavior, trends, and pop culture

  .
• Proficiency in tools like Canva, Adobe Suite, or AI content tools.
• Knowledge of SEO, paid media basics, and content analytics.
• A creative hustlersomeone who thrives in a

  startup environment

  and can execute hands-on.

Nice-to-Have

• Experience with

  D2C or lifestyle brands

  .
• Exposure to

  event marketing / wedding industry / music festivals

  .
• Passion for

  Fashion, Tech, or LED culture

  .

What We Offer

• A chance to shape the voice of a fast-growing

  LED wearable lifestyle brand

  .
• Freedom to experiment, create, and drive campaigns end-to-end.
• Collaborative, startup culture with direct exposure to the founder.
• Competitive salary + performance incentives.
• Opportunity to build a

  visible brand loved by Gen Z and Gen Alpha

Please do not apply here if you are looking for fancy corporate office, organized way of working

But please apply

• If you are looking to make an impact
• If you are willing to work directly with Founder
• If you are willing to invest your time and energy today for hopeful exponential growth tomorrow