Job
Description
Job Requirements and Skills: The Marketing & Communication Manager is responsible for developing and executing comprehensive marketing and communication strategies that aligns with the brands objectives and positioning. This role also involves crafting compelling contents both visually & graphically in co-ordination with respective teams, PR relations and managing social media to reach and influence the target Communities especially UHNIs.
Job Skills:
1.
Deep understanding of Luxury Marketing & communication strategies that includes Brand positioning & storytelling.
2.
Should be skilled at effectively communicating and presenting Brand through print & digital mode.
3.
Candidate should be good at content creation & management, organizing events, collaborations and exhibitions in line with Brands overall marketing plans.
4.
Creative and strategic thinker with the ability to develop compelling marketing campaigns.
5.
Understanding of Global ultra-Luxury art & design community especially in UAE.
Personal Attributes:
1. Excellent written & verbal communication, good personality, strong interpersonal skills, and the ability to build relationships at all levels.
2. Ability to work effectively under pressure and manage multiple projects simultaneously.
3. Driven by a strong sense of ownership, with the ability to work independently while contributing effectively as a collaborative team member.
4. Proactive and driven, with a natural ability to take initiative and apply analytical thinking to solve challenges and drive results.
5.
Attention to detail and a commitment to excellence.
6. Mindset & approach to be solution-driven.
7. Adaptability, enthusiasm, and a genuine passion for the brand. Reports to:
Brand Director
Major responsibilities:
Marketing Strategy
1.
Develop and implement comprehensive marketing & communication strategies aligning with Brands positioning to attract and engage target communities globally especially UHNI’s.
2.
Plan, curate & execute immersive experiences through storytelling initiatives that allow target community to build an emotional connect with the brand.
3.
Collaborate with internal teams to ensure brand identity consistency and implementation of brand’s tone messaging on all platforms.
Marketing Campaigns/ Collaborations (Online & Offline):
1.
Plan, execute, and monitor marketing campaigns across various channels (digital, print, experiential events) tailored for target community globally in art & design space.
2.
Utilize digital & social media platforms (Website, Instagram, LinkedIn, etc.) to engage with the target community & clients as part of client engagement strategy.
3.
Analyze campaign performance and alter strategies to optimize results both offline & online in turn monitoring ROI.
4.
Monthly detailed reports & calendar management for various Marketing & communication activities planned.
Content Creation
1.
Contribute in creating & ideating high-quality content that showcases the brand’s ethos & values in co-ordination with internal teams or agencies.
2.
Designing & writing compelling content for website, social media, blog posts, articles, videos, stories, press release etc.
3.
Develop innovative digital strategies to connect with audiences and grow the online community.
4.
Ensure all marketing and communication materials are localized and culturally adapted for target community & clients in art & design space.
Store Launch & Event Management:
1.
Develop and implement comprehensive marketing plans for new store launches in India & International locations.
2.
Coordinate with internal teams to ensure alignment on store launch activities both online & offline.
3.
Ideate and execute marketing & communication Plans for national & international events, art & design shows, private previews, launches, exhibitions, press conferences & media events.
4.
Coordinate logistics, manage budgets, and ensure successful event execution globally.
5.
Evaluate event success and gather feedback for continuous improvement.
Brand Messaging and Strategy:
1.
Position the brand effectively in India by unique Brand messaging strategies for both
print and digital mode.
2.
Develop and implement a comprehensive brand communication strategy aligned with Brand’s identity.
3.
Ensure consistent brand messaging across all print & digital platform including Brand collaterals, social media, website etc.
4.
Create and maintain brand guidelines to ensure consistency in tone, style, and messaging in-line with Master Marketing & Communication Plans.
Brand Representation
1.
Ensure alignment of all communication efforts with the brand’s core values, vision, and mission.
2.
Ensure the tone, voice, and visuals of all communications reflect the brand’s identity.
3.
Represent the brand at various national & international events, art & design shows, private previews, launches, exhibitions, press conferences & media events.
Creative Agency Management
1.
Co-ordinate with associated Marketing & Communication agencies to achieve objective and targets outlined in Master communications roll-out plan.
2.
Monitor & evaluate agency performance regularly and provide constructive feedback for improvement.
3.
Ensuring quality and timely execution of plans by agencies.
Public Relations & Media Outreach
1. Develop & Manage relationships with key National & International media outlets, journalists, publications and Galleries to secure full feature coverages in relevant publications and platforms.
2.
Develop and design press releases, media kits/ advisories, articles and other communication materials.
3.
Manage communication and act as a spokesperson for the Brand as and when necessary. Education
Postgraduate in Luxury Brand Management/Marketing or MBA in Marketing & Communication from a reputed Institute. Experience
7+ years
Experience in the Luxury Industry like High-end Furniture & Interior Design companies/ Architects & Interior Designers / Ultra Luxury Brands. Job Location
Delhi/ Jaipur (Open to extensive traveling to Jaipur) Career Progression
Career progression for a Marketing & Communication Manager typically involves a series of roles with increasing responsibility, leadership, and specialization.
Level Growth = Manager (Marketing & Communication) - Senior Marketing & Communication Manager - Director of Marketing & Communication - Vice President of Marketing & Communication - CMO
Role & responsibilities
Preferred candidate profile
