Manager, Web Strategy & Optimization

Aspire APP

4 - 9 years

6 - 11 Lacs

bengaluru

Posted:2 weeks ago| Platform:

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Skills Required

css project management cms roadmap photoshop web architecture javascript jquery research editing sketching marketing tool design product management figma webflow google analytics php html mysql web designing hubspot strategic management ux design

Work Mode

Work from Office

Job Type

Full Time

Job Description

Own the Website Roadmap:
Develop and maintain a strategic, data-driven roadmap for the https://aspireapp.com and all global sites, aligning with Growth Marketing, Product Marketing, and GTM strategies.
Cross-Functional Project Leadership:
Act as the primary project manager for all website initiatives, coordinating resources across design, development, content/copywriting, and product marketing.
Project management:
Manage a team of web developers by implementing a Kanban process to ensure timely and high-quality deployment of new features, landing pages, and bug fixes.
Performance Monitoring:
Continuously monitor core website metrics, including site speed (Core Web Vitals), site health, traffic, and click-through rates
Data Analysis & Reporting
: Conduct deep-dive analysis using tools like Google Analytics 4 (GA4) to report on campaign metrics, traffic metrics, and website user behaviour.
Internationalization & Localization:
Manage and coordinate the deployment of new websites in new market launches, ensuring accurate localization and adherence to compliance frameworks.
Quality Assurance (QA)
: Oversee the QA process for all website deployments to ensure cross-browser compatibility, responsiveness, data integrity (tracking), and adherence to design standards before launch.
End-to-End A/B Testing:
Lead the planning, execution, and analysis of all website experiments (A/B testing, personalization, dynamic content) focused on improving conversion rates from lead to customer.
Implementation of AI:
Build workflows using AI to automate processes, find insights, and conduct analysis. Generate layouts and page mock-ups using AI.

Minimum qualifications

Proven Experience in Web Project Management:
4+ years of dedicated experience leading complex website projects (launches, redesigns, migrations, feature development) for a high-growth B2B or SaaS company, across several stakeholders.
Multi-Market Experience:
Direct experience managing and scaling a corporate website across multiple markets and languages (localization, legal compliance, regional performance optimization).
Web Analytics Proficiency:
Skilled in the use of Google Analytics to build custom reports, track funnels, and identify conversion drop-off points.
A/B Testing & Experimentation Ownership:
Direct experience owning the end-to-end CRO process: from conducting quantitative and qualitative research (heatmaps, session recordings, surveys) to hypothesis generation, test setup, and statistically sound result analysis.
Webflow and frameworks:
Direct, hands-on experience managing a modern CMS, particularly Webflow. Experience with using Relume, Figma, and implementing Client-First framework by FinSweet.

Preferred qualifications

Technical SEO Comprehension
: A solid understanding of how website architecture, site speed (Core Web Vitals), and development choices impact Search Engine Optimization (SEO) or experience collaborating with SEO specialists
Knowledge of integrations
: Direct, hands-on experience managing integrations with Webflow CMS (Hubspot, Tag Manager, Conversion pixels)
Server/Hosting knowledge
: Has experience with Vercel, Supabase, or a similar stack to produce dynamic content pages for programmatic SEO projects.
UX Design Principles (Prototyping):
Proficiency with design tools like Figma or Sketch to create wireframes or low-fidelity prototypes. This accelerates the design phase and improves communication with the design team.
Hands-on Frontend Skills:
Proficiency in writing or editing HTML, CSS, and basic JavaScript/jQuery.

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