o Prepare yearly business plan in alignment with key accounts and ensuring company objectives are met.
o Achieving monthly sales plan, counter share target, display share, and growth targets in accordance with business plan.
o Monthly review of the business plan with all the stakeholders (internal & external)
o Align the investment of the key accounts into JBL business.
Stores Planning
o Prepare accountwise / stores category wise planogram, in alignment with the key accounts which should be in accordance to organizations objective and competition benchmarking.
Supply Chain Management
o Demand forecasting
o Ensuring forecast accuracy and reviewing the same with tight adherence to weekly sellout targets.
o SKU wise focus on the sellout
Relationship Management
o Maintain cordial and strong relationships with partners at all levels (Category Head to Regional Manager) and maintain No. 1 mind share of our brand
o Maintain relationship with national distribution team to ensure operational efficiency is maintained.
Retail Marketing
o Developing Quarterly and yearly BTL activation plans with the accounts with strict effective execution.
o Design strategic solutions to drive secondary sales activation programs, consumer offers, in-shop promotions and activities by using innovative ways.
o To ensure that he/she along with KAMs in liaison with sellout team drive to achieve the weekly/monthly sellout target
Finance / Service
o Responsible for getting quarterly reconciliation done with the key accounts finance / category team.
o Responsible for ensuring smooth service deliverable with key accounts and sign no service pendency on quarterly basis.