Lead Generation

Role Overview: As a Lead Generation Specialist, you will play a crucial role in identifying and generating new business opportunities for the company. Your primary focus will be on creating a strong sales pipeline through a combination of inbound and outbound strategies. By conducting market research, qualifying leads, and collaborating closely with the sales team, you will contribute significantly to the company's revenue growth. Key Responsibilities: - Conduct thorough market research to identify potential target audiences and stay updated on industry trends and competitor activities. - Utilize various tools and strategies to identify potential leads and qualify them based on predefined criteria. - Initiate outbound prospecting efforts through cold calling, email campaigns, and other communication channels. - Develop and maintain a prospect database to ensure a steady flow of leads. - Manage and respond to inbound leads generated through marketing campaigns and implement lead nurturing strategies. - Work closely with the sales team to understand their requirements, ensure a seamless transition of qualified leads, and provide regular updates on lead generation activities. - Maintain accurate and up-to-date records of leads and interactions in the CRM system. - Analyze data to identify trends, areas for improvement, generate regular reports on lead generation activities, conversion rates, and provide insights and recommendations for optimizing lead generation efforts. Qualifications Required: - Strong communication and interpersonal skills. - Proficiency in English. - Familiarity with social media platforms and email communication. - Ability to conduct market research and analyze data effectively. - Prior experience in lead generation or sales is preferred but freshers can also apply.,