Lead - Digital Analytics Implementation

As a Lead Digital Analytics Implementation Specialist, you'll lead the strategy, planning, and execution of digital analytics implementations, ensuring data accuracy and actionable insights across all digital channels to drive business growth and inform data-driven decisions

You will lead initiatives in tools architecture and collaborate closely with product owners, UX designers, and IT developers to enhance the digital experience for our customers and drive business growth through data-driven insights and innovative solutions.

Role & responsibilities

• Meet with all appropriate stakeholders to understand their needs and provide consultation on ways digital data can assist in achieving their goals
• Design and build solution in line with stakeholder and business needs Provide data to stakeholders as needed to support efforts
• Gather analytics requirements and provide the analytics solutions
• Support the product, marketing and business stakeholders with the data and insights
• Work closely with the product marketing and data teams to implement best practices and support the data science teams with the data in building the data models
• Work closely with the analytics development team and help them understand the requirements and designing the solutions
• Audit stakeholder outputs to ensure accuracy and timely delivery
• Comprehensive tagging plans and documentation, ensuring clear and consistent tracking across all digital platforms.
• Accurate and timely updates to the tags for sustained data collection and reporting.
• Regular updates and maintenance of tracking systems, ensuring ongoing data accuracy and reliability.
• Keeping Analytics Platform up to date and socialising new launched features with a clear use case to be adopted
• Own the Training and onboarding of teams across TEG on the analytics platform to enable self serve widely
• Serve as a primary point of contact for Digital Analytics Platform needs

Preferred candidate profile

• Strong evidence of hands on javascript experience
• Experience in working with both manual and tag management analytics implantations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug. Managing the Google Tag Manager, Tealium and Google Analytics events and integrations
• Knowledge of Web markup and front-end Web development in HTML5, CSS3, JavaScript, DOM
• Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites preferred
• Have the technical and communication skills to clearly communicate the processes and tasks to make full use of tag management and tags and communicate with developers in a meaningful way.
• Leading the marketing integrations with ad platforms, external partners and internal tools

Experience architecting, designing, and implementing data within a data layer

• Ability to manage the marketing tech stack including API integrations, Marketing Landing pages, Attribution platform and Marketing Pixels
• Understanding of data privacy regulations, such as GDPR and CCPA, and their impact on data collection and reporting.
• Experience in working with AB Testing tools like Optimizely, Adobe Target etc would be an added advantage
• Knowledge of general Web best practices in SEM, SEO, and UX
• Knowledge of web development frameworks and server-side coding will be an added advantage