Job Title Insights and Analytics - Manager
Job Description
Job Description:
Summary:
We need to conduct advanced analytics such as sales forecasting, price elasticity modeling, marketing mix modeling (MMM), and ROI measurement. To achieve this, we require a skilled professional capable of performing these analyses. This will support making strategic decisions grounded in data.
The Marketing Insights and Analytics Manager 60 is responsible for smooth execution of insights and analytics projects of moderate complexity, guided by the respective MI&A CoE and supervised by their MI&A leader. The role guides the analysis of company, customer/consumer, and competitive data, synthesizing findings into clear insights that address specific business questions. The role handles data-centric decision-making and drives stakeholder engagement through targeted research and effective communication. The role collaborates with MI&A teams and external agencies, contributing to both short-term decisions and strategic planning efforts, learning on the job and providing support within project or team contexts.
Job Responsibilities:
Ensures smooth conduct of insights & analytics projects and initiatives with moderate complexity within the MI&A CoE guidance and BU / Regional priorities under direct supervision of the MI&A leader on Commercial, Competitor & Marketing, campaign, digital Insights & Analytics, Customer / Consumer (PH) / Shopper (PH) patient insights, Customer / Consumer (PH) Segmentation, Fore-sighting, Brand, Communication, Proposition and Customer experience feedback insights. Manages the insights & analytics databases and data reporting, utilizes insights from external agencies and global/regional sources to ensure comprehensive coverage and accurate reporting for informed decision-making. Enhances marketing and go-to-market planning through synthesizing insights derived from understanding of customer, consumer (PH), user, marketing, competitor and business dynamics across different data sources into concise & clear insights reports answering a specific business question. Guides delivery of insights and customer / consumer (PH) to guide marketing decisions optimizing the customer experience, orchestrates collaboration across data sources 1st, 2nd, and 3rd party to drive measurable impact on business outcomes. Leverages various communication avenues to foster a culture of data-centric decision-making and enhances business, customer/consumer (PH) Insights uptake among stakeholders.
Minimum required Education:
Masters Degree in Marketing, Digital Marketing, Data Analytics, Business Intelligence, Consumer Behavior or equivalent. Minimum required Experience:
Minimum 6+ years of experience in areas such as Data Science, Market Research, Data Analysis, Digital Marketing, Business Intelligence or equivalent Preferred Experience:
1) 3-8 years of experience in Market Research, Data Analysis, Digital Marketing, Business Intelligence or equivalent. 2) Proven skills in unearthing insights to drive strategy, identify market growth opportunities, trends. 3) Has some experience to work with senior marketeers, senior business stakeholders and market representatives, understanding their language. 4) Demonstrates fact-based decision making and learning attitude to understand business context. 5) Has collaboration and facilitation skills (e. g. facilitating workshops). 6) Story Teller: Agile with large amounts of data (qualitative, quantitative) and is able to synthesize into a clear and concise story. 7) Familiar with state of the art analytics platforms and tools Preferred Skills:
Database Management Systems (DBMS) Data Integration Data Management User Profiling Data Analytics Stakeholder Management Report Writing Market Research & Analysis Statistical Methods Business Acumen Predictive Analytics Project Management
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company s facilities. Field roles are most effectively done outside of the company s main facilities, generally at the customers or suppliers locations. Indicate if this role is an office/field/onsite role. About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we wont stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. Learn more about our business . Discover our rich and exciting history . Learn more about our purpose . If you re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here .
