GTM Engineer

About us:

At Restroworks (formerly Posist), we’re not just revolutionizing how restaurants operate; we’re enabling them to thrive globally. Our cloud-based platform powers over 20,000 restaurants worldwide—from iconic chains like Taco Bell, Subway, and Häagen-Dazs to emerging food innovators. Our mission is clear: to make global restaurants prosperous by providing them with the tools to scale, improve efficiencies, and deliver an exceptional guest experience.

As we continue our expansion into new markets and products, we are looking for an experienced Content Writer to join our dynamic team and help us communicate our vision to the world. If you are passionate about translating complex technical solutions into engaging, insightful content that resonates with diverse audiences, we want you on our team.

About the Role:

GTM Engineer

You’ll oversee the entire top-of-funnel motion - identifying target accounts, researching decision-makers, building sequences, launching campaigns, and refining them through performance insights. Working closely with the leadership team in Sales and Marketing, you’ll develop a data-backed, repeatable model for outbound success.

Your impact will directly influence how we attract prospects, partners, expand our market presence, and drive revenue growth.

Key Responsibilities:

1. Account Research & Prospect List Development (≈40%)

• Curate detailed target account lists using tools like

  Clay, LinkedIn Sales Navigator, and data enrichment platforms.

• Identify buying triggers such as funding rounds, leadership hires, or market launches.
• Map out the decision-making persona for each target account.
• Structure and document insights for personalized outreach to the identified accounts

2. Outbound Campaign (≈35%)

• Build and run multi-touch campaigns across email and LinkedIn using tools such as SmartLead, instantly etc.
• Manage deliverability through proper domain setup, warmup routines, and reputation monitoring.
• Continuously test subject lines, messaging formats, timing, and sequence length to improve performance.
• Track engagement metrics and optimize in real time based on response data.

3. Pipeline Generation & Lead Qualification (≈15%)

• Reply promptly to positive or neutral responses
• Pre-qualify interested leads based on fit and intent.
• Ensure accurate pipeline updates, follow-ups, and opportunity routing.

4. Analytics, Insights & Optimization (≈10%)

• Monitor KPIs such as outreach volume, open rates, reply rates, and meeting conversions.
• Assess campaign performance and share insights to refine targeting and messaging strategies.
• Identify trends in high-performing segments to scale what works.
• Create dashboards and reports for visibility across leadership and growth teams.

Requirements:

• 2–3 years of experience in outbound sales, growth operations, or demand generation for a B2B SaaS or product company.
• Demonstrated success in building and managing outbound pipelines that deliver measurable results.
• Strong command of GTM and automation tools (Clay, Instantly.io/Lemlist/Smartlead, LinkedIn Sales Navigator)
• Analytical and data-driven mindset; skilled in experimentation, A/B testing, and performance optimization.
• Highly self-motivated, organized, and capable of executing independently in a fast-paced setup.