Graphic Design Manager

Role Overview:

The Graphic Design Manager will lead a dynamic team of designers and video editors to create compelling visual assets that elevate upGrad’s brand presence across digital, social, web, and print platforms. This role requires a blend of strategic design thinking, creative leadership, and hands-on design execution to ensure brand consistency and creative excellence across all marketing collaterals.

Key Responsibilities:

• Lead and mentor a team of graphic designers and motion graphics artists, driving design excellence and collaboration.
• Oversee the conceptualization and execution of campaigns, digital creatives, video storyboards, landing pages, and event branding.
• Partner with marketing, content, and product teams to translate business goals into impactful visual communication.
• Define and maintain the company’s visual identity, ensuring cohesive brand aesthetics across all channels.
• Manage the creative workflow, set deadlines, and ensure timely delivery of high-quality output.
• Review and approve key design deliverables; coach team members on visual composition, typography, and storytelling.
• Stay ahead of design trends, tools, and technologies to innovate visual storytelling for the brand.
• Collaborate with external agencies, freelancers, and printers as needed.
• Oversee asset management and ensure adherence to brand and copyright guidelines.

Qualifications & Skills:

• Bachelor’s/Master’s Degree in Graphic Design, Visual Communication, or related field.
• 5+ years of professional design experience, including at least 2 years in a leadership or managerial capacity.
• Strong portfolio showcasing brand campaigns, digital marketing creatives, and motion/infographics projects.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro) and Figma.
• Hands-on understanding of digital/social media formats and visual storytelling for education brands.
• Excellent communication, feedback, and project management skills.
• Strong aesthetic sense, attention to detail, and enthusiasm for mentoring a creative team.

What You’ll Love About Working Here:

• Opportunity to shape the visual identity of a global EdTech leader.
• Creative freedom backed by a data-driven marketing culture.
• Collaborative, fast-paced environment that values innovation and growth.
• Access to continuous learning programs through upGrad’s ecosystem.