Email Marketing and PPC Specialist

We are seeking a highly motivated and results-driven Email Marketing & PPC Specialist to join our marketing team. In this role, you will be responsible for planning, executing, and optimizing both email marketing campaigns and pay-per-click advertising efforts across multiple platforms to drive lead generation, sales, and brand awareness.

Key Responsibilities:

* Develop and manage email marketing strategies to nurture leads and retain customers.

* Write compelling email copy, subject lines, and CTAs to maximize engagement.

* Segment email lists for personalized campaigns.

* Analyze campaign metrics (open rates, CTR, conversions) and report on ROI.

* Maintain email database health and compliance with data privacy regulations.

* Plan and execute PPC campaigns across platforms like Google Ads, Bing Ads, Facebook/Instagram, and LinkedIn.

* Conduct keyword research and competitor analysis.

* Write and test ad copy, landing pages, and visuals to improve CTR and conversion rates.

* Monitor daily performance and adjust bids, targeting, and creative assets.

* Generate regular performance reports and insights.

Requirements:

* Fresher can also apply.

* Proficiency with email platforms . Hands-on experience with Google Ads, Meta Ads Manager, and other PPC platforms.

* Strong analytical skills and proficiency with tools like Google Analytics, Looker Studio, or similar.

* Excellent copywriting and communication skills.

* Knowledge of digital marketing best practices and trends.

Job Types: Full-time, Fresher

Pay: ₹12,000.00 - ₹13,000.00 per month

Work Location: In person