Electrical Sales Engineer/Manager

Role Overview

Sales Engineer/Manager (Electrical)

Key Focus Areas

• Lead Generation

  : Identify and qualify leads from:
• OEMs (Original Equipment Manufacturers)
• Panel Builders and System Integrators
• End-users in the steel, pipe, and allied sectors
  

• Lead Conversion

  : Follow up on generated leads to convert into purchase orders with support from the technical and estimation team

• Customer Retention & Revival

  : Reconnect with past clients to understand current requirements and revive dormant accounts

• Spare Parts Sales

  : Promote and sell spares and retrofit solutions for our guiding systems and automation panels

• New Product Promotion

  : Actively contribute to the go-to-market strategy for new in-house developed products

Industry Focus

• Steel & Pipe Industry
  (Major clients include JSW Steel, Jindal Steel, Tata Steel, Welspun Corp, AMNS, Ratnamani Metals, and others)
  

Responsibilities

• Customer & OEM Engagement

• Build and manage relationships with OEMs, panel builders, and plant end-users
• Identify key decision-makers and influencers in target companies
  

• Product Knowledge Support

• Learn and support sales for:
• Drive & MCC Panels (VFDs)
• PLC/HMI/SCADA-based Control Panels
• Edge Guide & Center Guide Systems
• Spare part kits and panel components
  

• CRM & Documentation

• Maintain up-to-date CRM records
• Log customer interactions, leads, and conversions
  

• Marketing & Events

• Participate in trade shows, expos, and digital campaigns alongside the senior team
• Help prepare content and support outreach campaigns targeting steel & pipe sectors
  

Required Qualifications

• Education

  :
• Bachelors | Diploma | Masters in Electrical, Electronics, or Instrumentation Engineering
  

• Technical Understanding

  :
• Basics of PLCs, VFDs, SCADA, HMI, and Control Panels
  

• Sales Mindset

  :
• Proactive approach to lead generation, follow-up, and closure
• Ability to communicate technical concepts to non-technical audiences
  

• Other Requirements

  :
• Willingness to travel for field visits and exhibitions
• Good interpersonal and communication skills