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Digital Marketing Manager

Digital Marketing Manager

RIDDHI

0 years

0 Lacs

Chennai Tamil Nadu India

Posted:5 months ago| Platform:

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Skills Required

marketing strategy planning strategies engagement ads content seo collaboration design messaging analytics reporting analyze

Work Mode

On-site

Job Type

Full Time

Job Description

• Strategy & Planning: o Develop and execute comprehensive digital marketing strategies aligned with business goals o Identify and segment target audiences to optimize campaign reach, engagement, and conversions. • Performance Marketing: o Manage and optimize paid campaigns across Google Ads, Facebook, Instagram, and LinkedIn. o Monitor KPIs such as traffic, engagement, CPL, and conversion rates to guide campaign improvements. • Content & SEO: o Lead content marketing initiatives including blogs, videos, email marketing, and social media. o Implement on-page and off-page SEO best practices to improve search engine visibility and organic traffic. • Social Media & Community Building: o Create engaging content and manage social media channels to enhance brand awareness and build an active student community. o Monitor industry trends and audience interactions to improve digital engagement. • Campaign Execution: o Plan and launch targeted digital campaigns aimed at increasing student inquiries, applications, and conversions. • Collaboration & Alignment: o Work closely with the admissions, content, and design teams to ensure cohesive messaging and alignment with organizational objectives. • Analytics & Reporting: o Track and analyze performance using Google Analytics, Google Tag Ma Show more Show less

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Digital Marketing Manager