Digital Marketing Manager

As a Digital Marketing Manager, you will play a crucial role in devising strategies to drive online traffic to the client's website. You will be responsible for tracking conversion rates and making necessary improvements to enhance the website's performance. Your key responsibilities will include: - Developing and managing digital marketing campaigns to effectively reach the target audience. - Utilizing various techniques such as paid search, SEO, and PPC to optimize online presence. - Overseeing the social media strategy for the client to ensure a strong online presence. - Managing online brand and product campaigns to raise brand awareness and drive engagement. - Leading the redesign of the client's website to improve usability, design, content, and conversion rates. - Taking charge of planning and budgetary control for all digital marketing initiatives. - Evaluating customer research, market conditions, and competitor data to make informed decisions. - Keeping abreast of new technologies and trends in digital marketing to maintain a competitive edge. - Generating performance reports on marketing campaigns and tracking conversions for continuous improvement. - Handling various aspects from SEO, SEM to Social Media Marketing and managing videos for client requirements. - Creating Social Media Marketing strategies to establish a strong brand presence across all channels. - Enhancing user experience on the company's website through design, content, and usability improvements. - Collecting and evaluating customer feedback data to drive strategic marketing decisions. - Analyzing competitors" Digital Marketing strategies and formulating plans to stay ahead in the market. - Regularly communicating with the President and Vice President to align marketing goals and discuss results. Please note that the responsibilities of a Digital Marketing Manager may vary based on specific work requirements and scenarios.,