Digital Marketing Executive

Digital Marketing Executive with 1 year of experience

1. SEO implementation (on-page & off-page)
2. Google Ads and Meta (Facebook/Instagram) Ads management
3. Social media content planning and posting
4. Coordination with graphic designers for creatives
5. Performance tracking using Google Analytics & Search Console
6. Strong written and verbal communication skills

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google and Meta platforms.

• Perform on-page and off-page SEO

  , including keyword research, content optimization, link building, and site audits.
• Manage and grow social media presence on platforms such as LinkedIn, Instagram, and Facebook.

• Create engaging content for posts, blogs, and ads

  , in coordination with the design team.

• Set up, monitor, and optimize

  Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)

  campaigns

  .
• Analyze campaign performance using tools like Google Analytics, Search Console, and platform-specific dashboards.
• Assist in creating monthly reports and suggest strategies to improve digital performance.
• Stay up to date with the latest digital marketing trends and platform updates.
  

• Bachelor’s degree in Marketing, Communications, or a related field.

• 1 year of digital marketing experience

  (internships included).
• Knowledge of SEO best practices, Google Ads, and Meta Ads setup and optimization.
• Experience managing social media accounts and creating basic content.
• Familiarity with tools like Google Analytics, Google Search Console, Meta Business Suite, and Canva.
• Good written and verbal communication skills.
• Ability to manage time, multitask, and work independently.

Preferred Skills

• Experience working in or with an IT services company.
• Exposure to tools like SEMrush, Ahrefs, HubSpot, Mailchimp, or Buffer.
• Basic knowledge of WordPress or website CMS platforms.