Digital Marketing Executive

1 - 4 years

2 - 4 Lacs

Posted:7 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

We are looking for a talented and versatile Digital Marketing & Content Specialist to join our team. The ideal candidate should have at least 2 years of hands-on experience in digital marketing, content creation, website management, and paid advertising campaigns. You will be responsible for planning and executing effective digital strategies to drive brand awareness, lead generation, and online growth.
Key Responsibilities:Develop and implement digital marketing strategies across various channels.Create engaging, SEO-friendly content for blogs, websites, and social media.Manage and update website content using CMS platforms (e.g., WordPress).Plan and run Google Ads and Facebook Ads campaigns, including budget optimization and reporting.Monitor SEO performance and apply best practices to improve rankings and traffic.Collaborate with design and development teams for campaign execution.Track, analyze, and report on marketing KPIs and adjust strategies as needed.

Key Requirements:
Minimum 2 years of experience in digital marketing and content writing.Proven experience with Google Ads and Facebook Ads campaign management.Strong knowledge of SEO (on-page and off-page) and analytics tools (Google Analytics, Search Console).Proficiency in content creation, editing, and publishing.Familiarity with website management and CMS platforms.Excellent communication, organizational, and multitasking skills.Ability to work independently and within a team environment.Preferred Qualifications:Experience with email marketing tools (e.g., Mailchimp, Sendinblue).Basic knowledge of HTML/CSS is a plus.Google Ads and Facebook Blueprint certifications are an advantage.

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