Digital Content Writer

Job Title: Digital Content Writer

Company: Prama Instruments Pvt. Ltd.

About the Role

We are an electronics manufacturing company seeking a versatile Digital Content Writer who can combine strong technical understanding with creative communication skills. The role involves technical documentation, product datasheets, brochure design, photo shoots, e-commerce content, and digital marketing support.

Key Responsibilities

• Product Documentation & Datasheets: Prepare accurate and easy-to-understand product datasheets, manuals, and feature brochures.
• Brochure & Marketing Collateral: Design and develop brochures, flyers, presentations, and case studies using professional design tools.
• Product Photography & Photoshoots: Plan, coordinate, and execute product photoshoots (setup, shooting, editing) for use in brochures, websites, Amazon, and online portals.
• Website & E-commerce Content: Write, edit, and upload SEO-friendly product listings on the company website, Amazon, and other digital platforms.
• Email Marketing & Newsletters: Create engaging newsletters and email campaigns to communicate with customers and drive engagement.
• Social Media & Digital Advertising: Develop posts, ad copy, and creatives to increase visibility and brand awareness.
• Press Releases & Company Communication: Draft press releases, technical articles, and announcements to strengthen corporate communication.

Skills & Qualifications

• Strong English writing, editing, and grammar skills.
• Ability to convert technical specifications into simple, customer-friendly content.
• Hands-on knowledge of product photography and photoshoot execution.
• Understanding of SEO, e-commerce content optimization, and digital marketing trends.
• Creative mindset with attention to detail in both writing and design.
• Basic knowledge of analytics tools to measure content performance.

Tools & Software Proficiency

• CorelDRAW, Photoshop, Illustrator (or equivalent graphic design software).
• MS Office Suite (Word, PowerPoint, Excel) for documentation and presentations.
• Photography tools/equipment & editing software (e.g., Lightroom, Photoshop).
• Familiarity with e-commerce portals (Amazon, online advertising platforms).
• Basic understanding of Google Analytics / SEO tools for performance tracking.

Experience

• 1–3 years of experience in content writing/design, ideally in electronics, B2B, or industrial sectors.
• Prior exposure to technical/scientific writing will be an advantage.
• Experience in photoshoots, datasheet creation, and brochure design is highly desirable.

Job Type: Full-time

Benefits:

• Health insurance
• Provident Fund

Language:

• Hindi (Preferred)
• English (Preferred)

Work Location: In person