Digital Communications Manager

About The Chic Indian:

We are an emerging fashion e-commerce platform dedicated to providing our evolved customers with the best in style. We are passionate about fashion and committed to delivering an exceptional online shopping experience which is tech enabled.

Responsibilities:

1. Brand Voice & Storytelling

• Ensure consistent brand voice and storytelling across all digital channels, including the website, Instagram, Emailers, and WhatsApp. Proficiency in writing skills.
• Build and maintain communication guidelines to ensure tone and style consistency across teams and platforms.

2. Campaign Strategy & Execution

• Conceptualise and develop engaging campaigns that reinforce The Chic Indian's positioning as the go-to destination for curated, modern Indian fashion.
• Align campaigns with product drops, festivals, collaborations, and brand initiatives.
• Ability to ideate and execute cohesive campaigns from concept to completion.

3. Content Creation & Design

• Design and deliver all digital communication assets, including static creatives, Reels, Stories, GIFs, emailers, and website banners.
• Be comfortable and confident being in front of the camera to model and create engaging content, as well as to serve as the face of the brand for specific campaigns.
• Oversee end-to-end execution of visual content - from concept to final output - ensuring brand aesthetics are maintained.
• Proficiency in graphic design and video editing tools is essential.

4. Digital Engagement & Community

• Manage day-to-day digital communication across platforms to ensure timely, engaging, and relevant messaging.
• Support growth and engagement by producing creative content that drives conversations, shares, and saves.

5. Innovation & Trendspotting

• Stay updated on digital communication trends, platform updates, and content formats.
• Introduce new ideas for storytelling and brand expression that resonate with the evolving audience.
• Should be able to use AI tools for content creation.

This is a full-time, hire on immediate basis, on-site role in Lower Parel, Mumbai. Applications will be preferred from the fashion/fashion e-commerce domain. Kindly share your portfolio in addition to the CV.