Digital Analyst

Role Overview:

Digital Analyst

Key Responsibilities:

Data Analysis & Insights

• Monitor and analyze website, app, and campaign performance using tools like Google Analytics, Adobe Analytics, or Mixpanel
  
• Track KPIs such as conversion rate, bounce rate, traffic sources, funnel drop-off, and ROI
  
• Generate actionable insights to optimize customer journey and digital experiences

Tagging & Implementation

• Collaborate with developers to implement and maintain proper tagging using tools like Google Tag Manager (GTM), Tealium, or Segment
  
• Ensure data accuracy and consistency across all analytics platforms
  
• Set up custom events, goals, and enhanced eCommerce tracking

Reporting & Dashboards

• Create clear, visual reports and dashboards using tools like Google Data Studio, Tableau, Power BI, or Looker
  
• Deliver weekly/monthly performance reports to stakeholders with strategic recommendations
  
• Present data stories to both technical and non-technical audiences
  

Testing & Optimization

• Support A/B and multivariate testing efforts to evaluate website or campaign changes
  
• Interpret test results and advise on best-performing variations and next steps
  
• Identify opportunities for CRO (conversion rate optimization)

Nice-to-Haves:

• Experience with Adobe Analytics, Mixpanel, or Heap
  
• Familiarity with SQL or BigQuery
  
• Knowledge of SEO/SEM analytics and marketing platforms (Google Ads, Meta Business Manager)
  
• Understanding of UX metrics, heatmaps (Hotjar, Crazy Egg), and session recordings
  
• Experience with privacy compliance (GDPR, cookie consent, etc.)