Data Scientist - Marketing Analytics

7 - 15 years

16 - 30 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Roles and Responsibilities :

  • Develop predictive models using machine learning algorithms to drive business outcomes in the banking industry.
  • Collaborate with cross-functional teams to design and implement data-driven solutions for marketing campaigns, customer segmentation, and portfolio management.
  • Analyze large datasets to identify trends, patterns, and correlations that inform strategic decision-making across various business units.
  • Design and maintain complex statistical models using Python programming language.

Job Requirements :

  • 7-15 years of experience in data science or a related field with expertise in artificial intelligence, deep learning, generative AI, natural language processing (NLP), predictive modeling, statistical modeling.
  • Strong background in machine learning techniques such as supervised/unsupervised methods including regression analysis.
  • Experience working with big data technologies like Hadoop/Hive/Pig; proficiency in SQL is required.

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