Data Analytics Lead

Role Overview: As a Data Analytics Lead, you will be responsible for leading data analytics initiatives, such as A/B testing, to improve digital marketing strategies and enhance user experience for the client. Key Responsibilities: - Analyze datasets using Adobe Analytics to discover trends, performance metrics, and user engagement levels. - Develop and execute A/B tests to assess the effectiveness of marketing efforts and generate actionable insights. - Create and deliver performance reports and dashboards to relevant stakeholders. - Collaborate closely with marketing teams to optimize strategies based on data-driven insights. - Work alongside UX/UI designers and product managers to improve the overall customer journey. - Keep abreast of industry trends and perform post-campaign analyses for optimization purposes. - Ensure the accuracy, integrity, and compliance of all analytics activities. - Provide guidance to team members on analytics tools and cultivate a data-driven culture within the team. Qualifications Required: - Proficient in Adobe Analytics or similar data analysis tools. - Experience in executing A/B tests and analyzing marketing performance data. - Strong communication and collaboration skills to effectively engage with cross-functional teams. - Ability to stay informed about industry trends and drive continuous enhancement in analytics strategies.,