Creating concise, eye-catching, and innovative headlines and body copy
Researching and organizing facts and sources
Consistently brainstorming and collaborating with team for new ideas and strategies
Building a following for brand on social media with creative work
Researching markets and industries to compare and create content that is innovative and original
Collaborating with campaign managers, creative team, and designers
Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
Be willing to answer any questions posted by their readers.
Create content on e-books, podcasts etc.
Promote content on social media
Identify customers needs and gaps in our content and recommend new topics
Ensure all-around consistency (style, fonts, images and tone)
Update website content as needed
Edit content produced by other members of the team
Analyse content marketing metrics and makes changes as needed
Collaborate with other departments to create innovative content idea

Skill sets/Experience we require:

Proven work experience as a Content Writer, copywriter or similar role
Portfolio of published articles
Experience doing research using multiple sources
Familiarity with web publications
Excellent writing and editing skills in English
Hands-on experience with Content Management Systems (e.g. WordPress)
Ability to meet deadlines
Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

Pedigree:

Bachelors/Masters in English, Journalism, Marketing or related field

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