Content Writer

About the Role

We are seeking a creative and detail-oriented Content Writer to join our marketing agency team. This role blends strategy with execution. You’ll be responsible for developing content strategies and also writing engaging copy for brochures, campaigns, presentations, and other brand collaterals. From ideation to execution, you’ll help visualize and shape messaging that resonates with target audiences and drives results.

Key Responsibilities

• Develop content strategies for marketing campaigns, brochures, digital ads, social media, and brand presentations.
• Write and edit high-impact copy and content for brochures, flyers, pitch decks, catalogues, and other marketing materials.
• Collaborate with design and creative teams to visualize campaign ideas, ensuring storytelling aligns with visual direction.
• Translate marketing briefs into structured content frameworks with clear messaging and brand tone.
• Create content outlines, headlines, taglines, and body copy that align with the client’s objectives and brand voice.
• Conduct background research on clients, industries, and audience personas to craft relevant and meaningful content.
• Ensure consistency across touchpoints, whether print or digital, and maintain high editorial standards.
• Support in brainstorming sessions and help articulate creative concepts in client-facing presentations.

Requirements

• 3–5 years of experience, Copywriter, or Brand Writer in a marketing or advertising agency.
• Strong portfolio with examples of brochure content, campaign copy, and other creative assets.
• Excellent written and verbal communication skills with a strong command of storytelling, grammar, and tone.
• Ability to work collaboratively in a deadline-driven, fast-paced environment.