Content Writer and Social Media Marketer

• Manage our engaging blog, its editorial calendar, and network of bloggers and columnists. This includes the gathering, processing, creation, and updating of content, and the day-to-day management of our websites content.
• Develop and maintain an in-depth knowledge of the social networking, online dating, matchmaking, and wedding planning landscapes, identify trends, and report on opportunities and competitive threats
• Conduct research, identify customers needs, recommend new topics, and create interesting, enriching content on topics such as lifestyle, relationships, societal trends, cultural traditions, wedding customs, health and wellness, and travel
• Prepare well-structured drafts using digital publishing platforms
• Coordinate with marketing and design teams to illustrate articles and produce short-form videos
• Proof-read and edit written pieces before publication
• Promote content on social networks and monitor engagement (e.g., likes, comments, and shares)
• Review all of our sites content occasionally to ensure a consistent tone, style, and approach, and work with the web design and development team to update the content in appropriate formats
• Work with the marketing manager and user interaction designer to define and implement communication strategies (email, mobile, and print), covering both registration and retention
• Assist management team in ensuring efficient progress of workflow and transforming business visions into reality

QUALIFICATIONS:

• Proficiency in writing and editing in English, especially for the web and social media, with a ready-to-share portfolio of published pieces
• Excellent computer skills (Microsoft Office, Google Drive) and hands-on experience with content management systems (e.g., WordPress, Blogger, Medium, Tumblr)
• Possess a balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on

• Demonstrated interest in writing/editing and social media marketing, with prior experience at an online business or media company being a bonus
• Strong understanding of social psychology and consumer behavior
• Savvy in the use of social media to engage an audience and build a community
• Bachelors or higher degree in liberal arts