Content Writer and Editor

About us

Craftroots, an initiative by Gramshree, connects traditional artisans globally, supporting 75+ craft forms and engaging 35,000+ artisans in two decades. We revive ancient crafts, preserving a 5000-year-old tradition through hard work. Craftroots aim to create an encouraging crafts ecosystem, adding value to artisans’ progress.

Job Title: Product and Social Media Content Writer (Fashion & Handicrafts)

Location: [Location/Remote]
Job Type: [Full-time/Part-time/Contract]
Department: Marketing/Content Team

Job Overview:

We’re looking for a creative Product and Social Media Content Writer with a passion for fashion and handicrafts to join our team. You’ll write engaging product descriptions and craft social media content that promotes our unique products, drives engagement, and builds brand awareness.

Key Responsibilities:

• Product Content Creation: Write compelling, SEO-friendly descriptions for fashion (clothing, accessories) and handicraft (artisan goods, decor) products.
• Social Media Content: Develop daily posts for Instagram, Facebook, Pinterest, and TikTok that highlight product features, craftsmanship, and brand values.
• Collaboration: Work with product teams to capture the essence of each item and highlight its cultural, sustainable, or artisanal value.
• SEO & Engagement: Optimize content for search engines and track performance metrics to refine strategies.
• Brand Voice: Maintain a consistent brand voice that resonates with our target audience, emphasizing quality, creativity, and storytelling.

Skills and Qualifications:

• Experience in eCommerce content writing for fashion and handicrafts.
• Strong knowledge of social media platforms and community engagement.
• Proficiency in SEO and content optimization.
• Excellent writing, editing, and communication skills.
• Familiarity with design tools like Canva and Adobe Photoshop is a plus.

Interested candidate can share their profile to hr@craftroots.com

or call at +91-9875186292

Website

www.craftroot.com

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person