Content Marketing Manager

Role:

Department:

Content Manager

Roles & Responsibilities

• Content Strategy & Creation

  : Craft engaging, market-relevant content including blogs, whitepapers, case studies, user manuaks, newsletters, website copy, social media posts, and campaign assets.

• Product & Solution Storytelling

  : Collaborate with product and marketing teams to understand our CPaaS, CCaaS, OTT channel offerings and translate them into simple, impactful, and customer-centric narratives.

• Sales & GTM Support

  : Develop collaterals such as product decks, brochures, and one-pagers that simplify product messaging for sales enablement and go-to-market initiatives.

• Thought Leadership

  : Market Research and write long-form content that positions Smartping as an industry leader in CPaaS, CCaaS, OTT, Conversational AI, and enterprise messaging.

• Customer Success Narratives

  : Partner with product, sales, and customer success teams to create case studies, testimonials, and success stories that highlight business impact.

• Cross-Functional Collaboration

  : Work closely with product managers, designers, and growth teams to ensure content aligns with brand voice, campaign objectives, and market positioning.

• Content Innovation

  : Experiment with new formats such as videos, scripts, infographics, and interactive content to maximize engagement across channels.

Required Skills & Experience

• 4-6 years of experience in

  B2B technical content writing/marketing

  , preferably in SaaS, CPaaS, or enterprise technology domains.
• Proven ability to create compelling content across formats – Pitch Decks, website copy, campaign assets,
• Strong storytelling, research and writing skills to bring out customer and product value propositions.
• Understanding of the

  CPaaS market

  , WhatsApp Business messaging, and Conversational AI trends (preferred).
• Ability to work closely with senior leaders, product teams, and cross-functional stakeholders to deliver high-quality output.
• Strong command of English with an eye for detail, grammar, and brand tonality.
• Self-driven, creative, and able to thrive in a fast-paced, high-growth environment.