Consumer Insights Manager

Job Description – Consumer Insights Manager (Automotive Division) Position: Consumer Insights Manager / Senior Manager – Insights Department: Marketing / Consumer Insights Industry: Automotive (Passenger Vehicles & Commercial Vehicles) Roles & Responsibilities Deliver sharp, actionable insights across all PV & CV brands (domestic and international) to address brand issues, strengthen positioning, and drive sales/share growth. Champion the Customer Obsession culture within the organization by driving initiatives such as: Monthly Consumer Hours Quarterly Newsletters Insighting Workshops Developing tools to support customer interaction and insight gathering Explore and implement new research methodologies and tools to strengthen consumer understanding. Provide insight-based strategies to support the launch of Mahindra SUVs & LCVs. Plan, prepare, and execute regular and ad-hoc consumer research projects aligned with business needs. Collaborate with research partners to ensure optimal balance of cost, quality, and timelines. Conduct field visits and travel to research locations to oversee study execution, ensuring sample and methodology adherence. Perform secondary research using online articles, reports, webinars, podcasts, and consumer reviews to supplement insights. Conduct insights workshops with Mahindra stakeholders and agency partners to drive alignment. Plan and execute Product Clinics for key launches and initiatives. Critical Experience & Skills Strategic thinking: Ability to see the bigger picture while paying attention to finer details. Automobile enthusiasm: General interest in automobiles preferred, though not mandatory. Expertise in qualitative research techniques such as: In-depth interviews Group moderation Ethnographies Exposure to quantitative research and data analysis, with ability to work on large data sets. Strong storytelling and presentation skills – ability to synthesize multiple data points into compelling narratives. Experience in analyzing companies’ annual reports and extracting business insights (good to have, not mandatory). Ability to collaborate with cross-functional stakeholders and external research agencies. Strong communication, influencing, and workshop facilitation skills. Why Join Us? Be at the forefront of shaping the future of Mahindra’s iconic SUVs & LCVs. Opportunity to work on blockbuster launches and customer-centric initiatives. Drive impactful consumer insight programs that shape strategic and brand decisions.