Channel Development Manager

Key Responsibilities:

1. Lead Generation & Prospecting

• Generate and manage leads through Chai Points CRM and internal tools.
• Identify potential Channel Partners through online research, cold calling, events, references, and existing databases.
• Nurture leads from initial inquiry to final onboarding.

2. Partner Engagement & Evaluation

• Conduct virtual and face-to-face meetings to present Chai Points Channel Partner Program.
• Explain the investment structure, ROI model, margins, and operating process clearly to prospective partners.
• Evaluate partner suitability based on financial, operational, and infrastructure capabilities.

3. Onboarding & Activation

• Coordinate the end-to-end partner appointment process documentation, agreement signing, and training.
• Introduce partners to the Chai Point Partner Portal (C-kart) and internal systems for orders, wallet management, and service requests.
• Work closely with the Program Management, RnM and SCM teams to ensure a seamless handover post-on-boarding.

4. Market & Channel Development

• Execute partner acquisition targets for Tier-1, Tier-2, and Tier-3 cities as per quarterly goals.
• Participate in relevant trade events, expos, and roadshows to attract high-quality partners. Continuously track competitor partner programs and suggest improvements.

5. Reporting & Governance

• Maintain detailed reports on leads, conversions, and active partners.
• Ensure regular funnel updates and forecast accuracy.
• Share on-ground feedback for refining the partner program and pricing models.

Requirements

Education

Experience

• 3 - 6 years of experience in Channel/ Distributor Sales / Franchise Development / Partner Onboarding.
• Exposure to FMCG, Beverages, Food Tech, or D2C ecosystem preferred.

Skills

• Strong communication and presentation skills (English & regional language).
• Ability to explain business models and ROI clearly to prospects.
• Proven track record of meeting partner acquisition or sales targets.
• Comfortable with CRM tools, Excel reporting, and pipeline management.