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CBS- MBA- Content Services -Assistant Director-Social Media Content

CBS- MBA- Content Services -Assistant Director-Social Media Content

2 - 4 years

17 - 22 Lacs

kochi

Posted:1 day ago| Platform:

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Skills Required

content strategy editing conflict resolution online reputation management adobe acrobat editorial pinterest instagram linkedin advertising hootsuite seo strategies strategist twitter sprinklr campaigns media management seo articles

Work Mode

Work from Office

Job Type

Full Time

Job Description

The opportunity
EY GDS Content Center of Excellence is a fast-growing team of talented copywriters, editors, content strategists, thought leadership writers and editorial managers. People in the team provide support for key global EY publications and campaigns. The Assistant Director Social Media Content will devise and drive cohesive, inspiring and sustainable content strategies that elevate the social media presence and reputation of EY leaders. With your exceptional storytelling skills and strong understanding of the digital/social media landscape, you create compelling, engaging and on-brand content that reflects the unique and consistent voice and personality of the leaders. A creative problem solver, you are comfortable advising leaders in situations of ambiguous direction, multiple strategic goals and diverse points of view. Your key responsibilities

Devise the content strategy to build and amplify the social media presence of executive leaders

Manage and maintain the content calendar for executive leadership group

Create impactful content across multiple formats such as blogs, articles, posts, talk tracks, podcast scripts, video scripts, etc.

Ensure that the content is of top-notch quality, consistent and aligned with EYs purpose and editorial strategy

Provide recommendations based on the performance of the social media profile and emerging narratives and trends

Repurpose content to meet the needs of diverse audience and platforms

Provide copywriting support for high-visibility EY programs and campaigns

Collaborate with design teams to ensure that content and design complement each other

Suggest improvements to the tone and structure of the content

Ensure the content is compliant with EY legal and social media guidelines

Skills and attributes for success
This role requires exceptional writing skills; experience in creating well-researched business content that promotes the brand; and the ability to build strong, trusted relationships with stakeholders. Key skills required to excel in this role

Adept in creating engaging, inspiring and persuasive B2B content

Proven record in managing high-profile social accounts for leaders

Deft in devising an engaging narrative technique to communicate impactful business stories as well as personal, motivational stories

Good understanding of content strategy principles and processes

Deft in writing, editing and has a way with words

Experience across a range of digital, social and integrated media

Strong conflict resolution, negotiation, influencing and persuasion abilities

Ability to build and leverage relationships with and influence multiple internal groups across all levels of the organization

To qualify for the role, you must have

Bachelors or masters degree, preferably in English literature or mass communication

Experience in researching and developing content on financial and advisory topics

Strong knowledge of content strategy and development and be well-versed with online reputation management skills within the modern digital landscape

Up-to-date understanding of social platforms (Twitter, LinkedIn, Instagram, YouTube, Facebook, Pinterest etc.)

Sharp knowledge of SEO principles

At least 10-12 years of relevant experience

Ideally, youll also have

Creative agency, advertising or Big Four experience

Understanding of measurement and analytics of social media and website content

Technologies and tools

Proficiency in Microsoft Word, Microsoft Excel, Adobe Acrobat/PDF-XChange

Experience with social media management systems (e.g., Sprinklr, Hootsuite)

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CBS- MBA- Content Services -Assistant Director-Social Media Content