Assistant Store Manager

Role Overview

Assistant Store Manager

Key Responsibilities

1. Sales & Business Development

• Achieve monthly, quarterly, and annual store sales targets.
• Track KPIs such as conversions, clientele growth, and category performance.
• Identify sales opportunities and support staff in upselling/cross-selling.
• Manage VVIP, HNI, and repeat clients to increase repeat purchases & loyalty.

2. Clientele & Customer Experience

• Ensure a luxury brand experience for every walk-in customer.
• Lead clienteling initiatives like appointments, follow-ups, product suggestions, WhatsApp engagement.
• Handle escalated customer concerns with professionalism and solutions-driven communication.
• Build a strong local network among stylists, personal shoppers, industry clients, and influencers.

3. Store Operations & Compliance

• Oversee day-to-day store functioning including Inventory control & stock accuracy, Store opening & closing procedures, Cash handling and billing.
• Visual merchandising as per brand guidelines
• Coordinate with HO for replenishments, new launches, merchandising updates, and store events.
• Ensure adherence to SOPs, grooming standards, hygiene & safety protocols.

4. Inventory & Product Management

• Maintain accurate stock levels and conduct cycle counts & annual audits.
• Oversee inbound & outbound stock movements
• Flag fast/slow-moving categories and participate in business analysis with Store Manager.

5. Reporting & Coordination

• Prepare daily/weekly reports on sales, KPIs, footfall, client conversions, and category insights.
• Coordinate with production and merchandising teams to ensure smooth functioning.
• Assist in planning and executing in-store promotions, brand events, and activations.

Qualifications

• Graduate in Retail Management, Fashion Management, Business, or related field.
• 3–6 years of experience in luxury or premium retail, preferably in fashion/apparel/jewellery.
• Strong people management, communication, and client-servicing skills.
• Experience handling HNI/VIP customers is a strong advantage.

Key Competencies

• Leadership & people management
• Luxury customer service excellence
• Sales planning & KPI management
• Strong communication & grooming
• Problem solving & decision making
• Product knowledge (fashion, couture, RTW, accessories)
• High accountability and ownership