Assistant Manager - Performance Marketing

Assistant Manager - Digital Marketing Mumbai, Marketing

ABOUT US TimesPro strives to embody the values of Education 4.0: Learner-centric, industry-relevant, role-specific, and technology-enabled, with a goal of making learning accessible for anyone who seeks to grow. TimesPro aims to fulfil aspirations of by making excellence accessible through learner-centric innovations and global collaborations.Established in 2013, we are the award-winning H. EdTech initiative of the Times Of India Group, catering to the learning needs of Indians with aspirations of career growth. We offer a variety of created and curated learning programmes across a range of categories, industries, and age groups. They include employment-oriented Early Career courses across BFSI, e-Commerce, and technology sectors; Executive Education for working professionals in collaboration with premier national and global educational institutions; and Enterprise Solutions for learning and development interventions at the organizational level. Visit us at https://www.timespro.com

JOB DESCRIPTION

You will be responsible for developing, managing, and optimizing digital marketing campaigns with the aim of driving customer acquisition and engagement across various online platforms. This role requires a data-driven individual who can strategically allocate budgets, measure campaign performance, and implement actionable insights to achieve marketing objectives.

Key Responsibilities:

1. Campaign Management: • Manage end-to-end lead generation campaign execution, including setting up, tracking, optimizing, and reporting on campaigns • Should be proficient with multiple channels, including Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms. • Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting • Continuously monitor and adjust campaigns to improve performance and ROI

2. Budget Management: • Develop and manage the marketing budget, ensuring efficient allocation and expenditure • Forecast and track marketing spend, ensuring alignment with financial goals

3. Analytics & Reporting: • Analyze campaign performance data to derive actionable insights • Generate detailed reports on campaign performance, including metrics such as CTR, CPC, CPL, CAP (Cost per Application), CPE/CAC (Cost per Enrolment/Customer Acquisition Cost), ROAS • Present findings and recommendations to senior management and stakeholders

4. Collaboration & Communication: • Work closely with the creative team to develop engaging ad creatives • Collaborate with the sales and product teams to ensure marketing efforts align with overall business objectives • Communicate campaign performance and insights to stakeholders effectively

5. Market/Competitor Research & Trends: • Stay updated with the latest trends in digital marketing and the competitive landscape • Conduct market research to identify new opportunities for growth

Qualifications: UG: Any Graduate | PG: Any Postgraduate

Experience: 4-7 years of experience in performance marketing (lead generation)

EXPERTISE AND QUALIFICATIONS

Experience & Skills Required: • 4-7 years of experience in performance marketing with proven results in lowering CPL and driving qualified leads at scale.

• Deep understanding of Google Ads, Meta Ads, LinkedIn Ads, and custom audience targeting strategies.
• Strong capability in structuring and optimizing campaigns across multiple objectives and funnel stages.
• Comfortable building and interpreting reports using Google Analytics, GTM, Looker Studio, CRM dashboards, etc.
• Demonstrated experience with A/B testing, keyword strategy, exclusion logic, and landing page optimization.
• A collaborative team player with the ability to work cross-functionally and influence outcomes.
• Self-starter mindset with a bias for action, experimentation, and continuous improvement.
• Good communication skills