Assistant Manager Marketing

As a Marketing Manager at Certinal, a division of Zycus specializing in B2B SaaS, you will be responsible for leading and driving integrated marketing efforts for our Digital Transaction Management (DTM) AI-powered eSignature Solution. Your primary focus will be on positioning Certinal as a leader in the industry by developing effective GTM strategies, demand generation campaigns, and product marketing initiatives. You will work on creating high-quality content aligned with SEO best practices, executing multi-channel campaigns to generate qualified leads, and planning market expansion and product launch strategies. Additionally, you will collaborate with the sales team on personalized campaigns for high-value accounts and organize field marketing activities to boost brand awareness and lead generation. The ideal candidate for this role should have at least 3 years of marketing experience in B2B SaaS, with a strong background in demand generation, product marketing, GTM, and content creation. A bachelor's degree in Engineering, Business Administration, or a related field is required, while an MBA or advanced degree is preferred. You should possess an analytical mindset, expertise in campaign performance measurement, excellent communication skills, and experience with marketing automation tools. Joining us at Certinal offers you the opportunity to work with a future-ready Digital Transaction Management solution that provides trust, security, and compliance. As part of Zycus, a pioneer in Cognitive Procurement, Certinal is well-positioned to drive innovation and growth in the digital transaction management industry. You will have the chance to lead and grow the business, make a significant impact on its success, and be part of a dynamic and innovative organization at the forefront of digital transformation. Certinal is committed to delivering exceptional value to its clients through cutting-edge technology and customer-centric services. If you are ready to embark on a #CognitiveProcurement journey and believe you are #MeantforMore, we invite you to join us in shaping the future of Digital Transaction Management with Certinal.,