Assistant Brand Manager

Key Responsibilities

Social Media Management

•Own the visual and narrative planning for Instagram, Pinterest, Facebook & YouTube

•Develop posting calendars, captions, story scripts, and performance trackers

•Collaborate with the design team to curate grids and festive campaigns

•Reach out to tagged handles for content amplification

•Align and assist photographers to cover premium events and generate relevant content

•Create monthly social media performance reports

Creative Coordination & Content

•Co-develop brochures, digital creatives, and event communication across all cities

•Ideate copy and concepts for key social and offline assets

•Assist in creative production using Canva when required

Performance Marketing & CRM

•Write ad scripts and SOPs for lead management

•Ensure smooth functioning of Scraft CRM and associated landing pages

•Maintain updated lead management sheets and collaborate with performance teams

Brand Collaterals

•Build the copy, layout, and storytelling for all catering pitch decks

•Write and publish 2 SEO-rich blogs per month for the catering website

Digital Listings & Brand Visibility

•Maintain and update Google My Business (GMB) and aggregator platforms

•Curate and refresh listings like WeddingSutra with new visuals and descriptions

•Maintain listing hygiene across all digital platforms

Awards & Recognition

•Identify relevant award opportunities in the wedding, hospitality, and F&B sectors

•Create compelling storyboards and nomination entries for submissions

Requirements:

•Bachelor’s degree in Marketing, Communication, Media, or related field

•2+ years of relevant experience in social media marketing or brand management

•Proficient in Canva and familiar with CRM platforms

•Strong creative writing and visual communication skills

•Passion for food, events, and luxury branding

•Well-organized, collaborative, and proactive with multitasking abilities

•Exposure to luxury events, F&B, or hospitality industry

•Knowledge of SEO basics and blog content strategy

•Understanding of ad performance metrics and lead funnels