Analytics Role (QA, Adobe Analytics, Power BI)

Implement and manage Adobe Analytics and Adobe Launch across websites

and mobile applications.

• Own the end-to-end tagging lifecycle from solution design and technical

specs to QA, deployment, and validation.

• Experience with Adobe Experience Platform WebSDK (AEP WebSDK)

• Collaborate with stakeholders to translate business needs into technical

tracking requirements, and deliver them independently.

• Maintain and update Solution Design References (SDRs) and documentation

for all implementations.

• Ensure data quality through manual QA and automated testing tools like

Observpoint.

• Set up and troubleshoot third-party pixels for marketing and analytics needs.

• Use debugging tools (Charles Proxy, browser dev tools, Adobe Debugger, etc.)

to troubleshoot and optimize tag behavior.

• Deliver meaningful insights through tools like Adobe Workspace, Power BI, or

Tableau.

• Stay updated with Adobe platform updates, privacy regulations (GDPR, CCPA),

and best practices in digital analytics.

Required Skills & Experience

• 10–15 years of hands-on experience in Adobe Analytics and Adobe Launch.

• Strong understanding of data layers, tagging strategy, and implementation best

practices.

• Experience independently managing end-to-end measurement

implementations on enterprise-level digital properties.

• Familiarity with JavaScript and HTML, especially in the context of tag

deployment and debugging.

• Skilled in QA, with exposure to Observpoint or similar validation tools.

• Strong cross-functional communication skills to work with Marketing, Product,

and Engineering teams.

• Ability to connect digital data with business KPIs and deliver insights.

• Experience with data visualization tools like Adobe Workspace, Power BI, or

Tableau.

Nice to Have

• Familiarity with Customer Journey Analytics (CJA) and Adobe Target

• Working knowledge of third-party pixel management

• Understanding of privacy compliance and consent management tools