Amazon PPC Specialist

About Wellness Extract:

Wellness Extract is a leading Canadian healthcare company committed to bridging the gap between premium healthcare and science-backed natural wellness. With a growing global footprint and a strong focus on natural supplements, we are now expanding our product innovation capabilities in India with a special focus on Ayurvedic and nutraceutical product lines.  

Whom we are looking for:

The Amazon PPC Specialist will be responsible for developing, implementing, and optimizing Amazon Advertising campaigns to drive product visibility, sales, and profitability on Amazon marketplaces. You will play a key role in increasing our market share and customer acquisition through strategic paid media on Amazon.

Key Responsibilities:

 Plan, create, manage, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) across multiple product lines.

 Conduct keyword research, competitor analysis, and audience targeting to improve ad performance and ranking.

 Analyze campaign metrics (ACOS, ROAS, CTR, CVR, TACoS, etc.) and implement data-driven strategies to improve results.

 Monitor and adjust bids, budgets, and campaign structure for optimal performance.

 Collaborate with the creative and product teams to align advertising content with brand strategy and ensure listing optimization.

 Prepare weekly and monthly performance reports and insights to guide marketing decisions.

 Launch and scale advertising campaigns for new product launches and seasonal promotions.

 Stay current with Amazon Advertising tools, trends, and algorithm changes. 

Qualifications & Skills:

 Minimum 2–3 years of proven experience managing Amazon PPC campaigns.

 Strong knowledge of Amazon Seller Central, Amazon Ads Console, and Amazon Advertising best practices.

 Strong analytical skills and experience working with Excel or Google Sheets.

 Excellent understanding of ad performance metrics (ACOS, ROAS, TACoS, etc.)

 Excellent communication skills in English.

 Highly organized, self-motivated, and able to meet tight deadlines.