Account Based Marketing

5 - 9 years

0 Lacs

Posted:13 hours ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Role Overview: As a Campaign Manager within the ABM team, your role involves developing and executing campaigns for each account. You will focus on creating client-centric campaigns that drive growth within the account and the ABM team. Working closely with the Senior ABM Manager, you will ensure strong delivery and alignment with the overall strategy. Key Responsibilities: - Develop and execute ABM campaigns that exceed digital marketing tactics - Manage and monitor campaign performance, making adjustments based on client responses and feedback - Build strong relationships with account leadership teams and act as a strategic marketing advisor - Collaborate effectively with stakeholders, agencies, and internal teams to drive campaign success - Utilize the Strategic ABM framework to develop client-centric campaign plans - Contribute to the development of a more strategic approach to ABM within the accounts Qualifications Required: - Strong experience in senior stakeholder management - Experience in marketing campaign management and execution - Good understanding of ABM as a marketing methodology - Good understanding of marketing technology - Ability to communicate effectively and collaborate with diverse teams - Proactive attitude with the ability to ask the right questions and provide new ideas - Fluency in French will be advantageous,

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Capgemini

IT Services and IT Consulting

Paris France

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