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4.0 - 7.0 years
7 - 10 Lacs
Mumbai, Delhi / NCR, Bengaluru
Work from Office
Were seeking a Retention Marketing Manager who can take full ownership of the customer lifecycle and drive growth through strategic, data-led retention campaigns. This is a high-impact role where youll be responsible for turning first-time buyers into repeat customers and maximizing customer lifetime value. Role Highlights- Build and manage automated lifecycle campaigns across email, WhatsApp, and SMS Own retention strategy and execution, including segmentation, personalization, and funnel optimization Set up and optimize email workflows, including welcome, cart abandonment, post-purchase, and reactivation Launch and manage WhatsApp campaigns using tools like Interakt, Bitespeed, or WATI Collaborate with growth, product, and design teams to ensure cohesive customer journeys Monitor and analyze key retention metrics including repeat rate, CLTV, CAC payback, and campaign ROI Continuously A/B test messaging, creatives, and workflows to improve engagement and conversion rates Requirements: 4-6 years of hands-on experience in retention, lifecycle, or CRM marketing in a D2C or eCommerce environment Proficient with tools such as Klaviyo, MoEngage, Interakt, Shopify, and Google Analytics Strong understanding of customer segmentation, automation flows, and data-driven campaign planning Proven track record of increasing customer retention and driving revenue through lifecycle marketing Excellent copywriting, analytical, and cross-functional collaboration skills Location-Location-Delhi NCR,Bangalore,Chennai,Pune,Kolkata,Ahmedabad,Mumbai,Hyderabad,Remote
Posted 2 days ago
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